Who I am
I love to tell stories that make a difference.
As an MBA candidate at The George Washington University School of Business, I specialize in marketing and brand management with a goal to boost global businesses that empower people with immersive cultural experiences.
In 2015, I received my Bachelor's degree in public relations and French from Florida International University. During my time there, I interned at Univision 23 to produce top-quality Spanish-language TV programming for Miami-based audiences, and at The New Tropic to cultivate community-powered cultural awareness of local news and small businesses.
With nearly six years of professional experience in communications and digital innovation strategy for companies across industries in Miami and Washington, D.C., I have developed an incisive approach to understanding what makes a great brand and how to build integrated campaigns to grow and sustain it.
As a former small business owner, my experience inspired me to understand how businesses work; to fill my knowledge gaps in budget analysis, trend forecasting, and data reporting; and ultimately, to empower brand owners like me to thrive through hands-on brand marketing consulting services, delivered with the utmost attention-to-detail and care.
Learn more about my work experience in the next tabs, but first enjoy additional fun facts about me:
I am a Cuban-American with fluent proficiency in Spanish, and advanced proficiency in French, having actively studied it (both stateside and abroad) for 10 years.
According to the Myers-Briggs Personality Test, I am an ENFP (The Campaigner).
According to StrengthsQuest by GALLUP, my top five strengths are: context, adaptability, input, belief, and futuristic.
In 2020, I launched a blog and Instagram to spotlight small businesses and the “hidden histories” behind places I visit in my travels called The Indie Atlas.
I was a radio DJ in college at Florida International University and am currently a member of The Washington Ballet’s Jeté Society, a group of young professionals devoted to supporting the arts.
I am adept at all programs within Microsoft Office, Google Drive, Tableau and the Adobe Creative Suite and have managed social media on all major platforms.
I am a bonafide podcast junkie. A few of my favorites include: The Dinner Party Download, How I Built This, Invisibilia, Trend Lightly, The Goop Podcast, Dolly Parton’s America, The McKinsey Podcast, Azeem Azhar’s Exponential View