In today’s digitally empowered, time-starved, and relentlessly distracted world, it is fundamental that the design of the built environment begins and ends with: the human experience.
In episode one of the Gensler Design Exchange’s exclusive series with La Cosecha — the contemporary Latin marketplace, designed collaboratively by EDENS and Gensler, in Washington, D.C. — we talked with EDENS’ Senior VP Brand + Culture Norma Morales and Nova Bossa founder and CEO Carolina Furukrona on how La Cosecha is leveraging food, retail, and heritage to create a space that transcends the traditional “food hall” in favor of a dynamic marketplace and mission-driven community space where everyone is welcome. Today, we’re peeling back the next layer of La Cosecha’s Mercado (market), Arte (art), and Cultura (culture) principles to discuss how the space’s mindfully curated design and art selection establishes a cultural touch-point authentically representative of today’s Latin America. Our host, Gensler’s Brandon Larcom, returns to La Cosecha’s Estudio to talk with EDENS Managing Director Bill Caldwell, Gensler Design Director Walter Trujillo, and IBD Mural Artist Mariela Ajras about how the collaboration between EDENS, Gensler, and local artists and designers culminated in an eclectic celebration of Latin American arte.
