In the latest episode of the Gensler Design Exchange, Tama Duffy Day invites Franziska Moeckel, an Assistant Vice President at the Inova Center for Personalized Health in Falls Church, Virginia, into the studio to talk about the future of the health care industry. The two talk about Inova’s forward-thinking philosophy on service delivery and proactive patient-care, including Franziska’s specialized focus on “driving the genomic revolution, [and] helping people to live longer, healthier lives.”
The first step Inova is taking to change the way we think about health care is asking the question: Are we actually providing health care, or are we just providing “sick care”?
Rather than simply restoring a person back to health during sickness, Inova nurtures relationships with patients while they are healthy in order to re-wire the way patients and doctors think about care. According to Moeckel, Inova is also currently employing precision medicine — a term coined by former president Barack Obama to refer to specialized treatment based on individual differences in genes, environment and lifestyle — to determine the most effective approaches to care for a client.
