With at-home technology making the view from a fan’s couch as lifelike as being there in person, today’s sports teams are evaluating how they can update their arenas to make attending games live — instead of in front of a TV — an unbeatable experience.
According to the Sports Business Journal, millennials may not be readily filling up the stadium seats their parents once did, opting increasingly for steady Wi-Fi and Smart TV streaming from the comfort of their own homes. In today’s conversation with the Cleveland Cavaliers CEO, Len Komoroski, Gensler Sports Practice Area Leader, Ryan Sickman, talks about how success in preparing for the future of sports lies at the intersection of cutting-edge technology and innovative design.
