It’s no secret that better design drives better experience — and for sports arenas, this concept is no exception. With the rise in tech, shifting demographics, and the desire for a more customized fan experience when visiting sports events, professional sports teams and their staff are flexing their design thinking muscles to find new ways to keep fans buzzing about their brands for longer periods of time.
The Quicken Loans Arena (The Q) is a prime example of how venues today are innovating to make revenue in more ways than just ticket and merchandise sales at major events. In his interview with Ryan Sickman, Gensler’s Sports Practice Area Leader, Antony Bonavita, Senior Vice President of Facility Operations at Cleveland Cavaliers/Quicken Loans Arena, speaks about his experience in the field of managing fan engagement alongside both the Cleveland Cavaliers and the San Antonio Spurs.
